If you do any kind of advertising on Facebook, you’ll be interested to know that the popular social networking site recently launched a new ad retargeted service. I was reading an article on TechCrunch about Facebook Exchange, works by following users while they browse the Internet. The information that is gathered is then used to display targeted ads that relate to the places that the person has visited online. In order for ad retargeting to work, a person has to be logged in to his Facebook account. Most people log in once and stay logged in throughout the day though, and early reports say that the new service is working remarkably well.

Enhance Your ROINow that Facebook offers ad retargeting, advertising on the social networking site should be more effective than ever. If you’ve held off on advertising on Facebook in the past due to concerns about ROI, you might want to rethink things. Under the ad retargeting system, your ads will appear to people who have shown interest in similar products and services elsewhere online. For example, if you sell shoes, your ads are more likely to appear to people who have recently visited online shoe retailers. If someone is the market for shoes and an ad for your store pops up, he is more likely to click through and see what you have to offer.

Positive Buzz about Ad Retargeting

Although the new service is in its infancy, it’s already generating rave reviews. From the sounds of it, business owners are thrilled with the results that they’re getting through retargeted ads. The best part is that you don’t have to jump through any new hoops to take advantage of the new service. If you already use Google AdWords, you should know that many people feel that Facebook’s Ad Exchange service is even better. For some reason, people are more willing to click Facebook ads than they are to click ads on Google.

Give it a Try

To market a business effectively, you have to be willing to try new things from time to time. Even if your current marketing strategy is humming right along, it never hurts to try a few new things every now and then. Right now, the best option is Facebook’s retargeted ads. By giving it a try, you may be able to reach out to a whole new audience. Those you reach will be more likely to click on your ads and be converted into paying customers. It doesn’t really matter what kinds of products or services you’re marketing. The premise behind this service is simple, and it should be effective in just about any situation. You can be sure that your competition is giving it a whirl, so you should probably get on board too.