Conversion Optimization

Conversion Optimization is the fundamental concept upon which WebHeat was built upon, it drives our every action as we interact with clients.  There are a plethora of internet marketing strategies to drive additional traffic to a website including but not limited to: Search Engine Optimization, Search Marketing, Social Media, Email Marketing, Direct Mail and so [&hellip

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Social Media For Lawyers

I had the great pleasure last week to give a presentation covering social media to 22 lawyers on the Marketing Committee of Wertz McDade here in San Diego.  After I realized that these marketing lunches were catered with Chinese food, I was not quite sure if the fine lawyers at Wertz McDade were really there [&hellip

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