Lifecycle Marketing for Events

For busy marketers, event planning can be challenging. Events have many deliverables, both online and offline, that need to be followed up on using a dedicated time schedule. If deadlines associated with the event are not met, there can be real consequences to attendance numbers, fundraising goals, or the ability to capture leads post-event. Learn [&hellip

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Targeting your market: How to Bait your Niche

If we use the analogy of fishing in a large pond, the picture of what you are trying to do becomes rather clear. If we think of a pond as your businesses target market then, each of the types of fish in that pond are your prospects. Each fish species is looking for something different, [&hellip

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