WebHeat Service 

Baseline Setup

  1. Set up Google Analytics to measure website activity
  2. Configure Goal Tracking in Google Analytics to track leads
  3. Deliver monthly Google Analytics Report

Timeframe: 3-7 days

Local Maps Marketing

  1. Baseline Setup
  2. Compile Digital Asset Inventory
  3. Claim local profiles in Google, Yahoo, Bing
  4. Create universal profile
  5. Keep profile updated
  6. Distribute local business data to 100+ partner sites
  7. Optimize Google Local Maps Profile
  8. Provide template for customer reviews
  9. Sync Google Tags advertising Campaign with PPC account 
  10. Establish GEO tags on all website pages
  11. Create Social Media account inventory
  12. Create Yelp account
  13. Create Facebook Fan Page
  14. Create LinkedIn Company Profile
  15. Create Twitter account
  16. Create YouTube account
  17. Establish 80 backlinks per month 
  18. Deliver monthly report from Google Places account

 

Timeframe: Baseline Setup + 6-8 weeks + monthly reports for asset updates and backlinks

 

Pay Per Click (PPC) Management

  1. Baseline Setup
  2. Keyword research
  3. Create Ad Groups
  4. Create ad copy
  5. Set up and Optimize Google, Yahoo, Bing and Facebook campaigns 
  6. Engage powerful Bid Management System/Bid Optimizer
  7. Develop keyword profit system
  8. Analyze customer acquisition funnel
  9. Develop phone call and form fill integration tracking
  10. Perform conversion optimization
  11. Deliver real-time reporting dashboard
  12. Track and report performance across multiple advertising networks
  13. Deliver monthly Google Analytics Report
  14. Conduct monthly conference calls to review progress on conversion goals 

Timeframe: Baseline Setup + 2-3 weeks for keyword research, ad copy creation and accounts activated + monthly PPC bid automation and ad variation changes

 

Search Engine Optimization – On Page

  1. Baseline Setup
  2. Provide access to Basecamp Project Management System
  3. Conduct keyword research
  4. Develop keyword theming
  5. Implement meta optimization on each website page
  6. Image optimization
  7. Perform content duplication check and optimization
  8. Identify content for new pages
  9. Install blog on website
  10. Link blog to Social Media accounts
  11. Deliver monthly Google Analytics Report
  12. Deliver monthly Keyword Ranking Report

Timeframe: Baseline Setup + 60-90 day optimization

 

Search Engine Optimization – Off Page

 

  1. Baseline Setup
  2. Social Bookmarking
  3. Backlinking
  4. Syndicate articles
  5. Syndicate videos 
  6. Syndicate press release 
  7. Deliver premium directory submissions
  8. Create content – press release, video/PPT, article
  9. Deliver monthly Google Analytics Report
  10. Deliver monthly Keyword Ranking Report
  11. Conduct monthly conference call to review progress on conversion goals 

 

Timeframe: Baseline setup + monthly reports

Conversion Optimization

 

  1. Baseline Setup
  2. Implement phone call tracking by keyword and lead source
  3. Integrate form fill tracking by keyword and lead source
  4. Develop and launch retargeting strategy
  5. Create banners 
  6. Conduct A/B Split Testing
  7. Conduct Multivariate Testing
  8. Perform landing page optimization
  9. Refine call to action messaging
  10. Monitor and Record user testing sessions
  11. Create call to action copy 
  12. Weekly Google Analytics Report
  13. Deliver monthly conference call to review progress on conversion goals 

Timeframe: Baseline Setup + monthly reporting and updates