There’s change afoot in Google AdWords land on August 31st the old standby, Product Listing Ads (PLA) Campaigns, will be a thing of the past according to a recent announcement from Google. Slated to take its place, Shopping Campaigns was introduced to the marketing and advertising world a little over a year ago, But what [&hellip
We are really involved with our AdWords clients, and our goal is to make them profitable and successful using online advertising. Part of our on-boarding process is to make sure that goal and conversions are setup and tracked appropriately in their analytics and AdWords accounts. Which means that form fills, contact us pages, e-commerce pages and phone calls [&hellip
Google has always been known as a leading major search engine that strives to help businesses advertise their products and services. Via Google’s AdWords, many businesses have found much success in carrying out effective marketing campaigns. And best of all, AdWords easily allows these businesses to track which ads are working and which ones aren’t, [&hellip
On the list of news items that web advertisers absolutely need to know: no more exact matches on Google Ad Words. This isn’t going to “change everything” about web marketing, but it will demand a switch in tactics for many advertisers. Taking advantage of exact match in search engine optimization means that you command a [&hellip
While you have become used to the keyword data reports from Google Adwords which tracks the clicks from customers that have led to sales, there is no way to track the customers who see your ad through Google Adwords and then they complete the order “off line”. Offline conversions may be a prospect filling out [&hellip
This morning I was working on a problem that I was having with a tool called Advanced Web Ranking. I just purchased a new faster computer and I wanted to migrate the setting and projects from one computer to the other. As per usual my first stop when I have a problem is to head [&hellip
Advertising is a tricky field. Just when you think that you know which ads customers and prospects will respond to, they turn on a dime. If you assume that people will act in any specific manner, it is best to test your theory with real data. And then constantly revisit your initial assumptions. Before you [&hellip
A few years ago the easiest lead capture form best practices you’ll need some perspective on the way things used to be. You used to be able to capture somebody’s contact information was by asking them to subscribe to your newsletter. Part of the motivation for to build a marketing subscriber bases is that no [&hellip
Dynamic Sitelinks are rolling out around the world; are you familiar with them yet? They are one of the latest developments in Google AdWords, taking the form of an add-on similar to other automatically generated content like consumer and seller ratings
It is no secret that search engines evolve along with the technology that supports them. One of the more recent changes involves implied usage and the tool that Google employs is Hummingbird. The hummingbird algorithm focuses on several aspects of SEO and specifically on both organic search results and PPC ads. The quality of the [&hellip
