Social Media Optimization
- Good buzz is hard to come by, but can help generate lots of new revenue. Through our Social Media Optimization services, we will help get your products or services into conversations all over the web and create a strong online presence through review sites, directories and social networking sites. There’s no better way to reach your target market demographics!
- Phase I
- Phase I of our SMO package is our Setup Phase. During this phase we do research to identify the desired target market and the venues that will convey your message the most effectively.
- Services in our Phase I include:
- Identify Target Market Demographics
- Develop Action Topics for Each Demographic
- Prepare a Targeted List of Top 100 Target Forums
- Prepare a Targeted List of the Top 300 Directory Sites
- Prepare a Targeted List of the Top 150 Classified Sites
- Prepare a Targeted List of the Top 150 Blog Sites
- Establish a Campaign Calendar
- Establish Content Guidelines
- Prepare Sample Postings for Client Approval
- Establish 25 Virtual Profile Descriptions
- Create Profiles in Target Sites
- Phase II
- Phase II of our SMO package is our Execution Phase. During this phase, we complete the actual submissions to all the websites, directories, networks etc which you approved during Phase I. The length of this phase depends on the length of our contract with your business.
- Services in our Phase II include:
- 25 Virtual Profile Submissions per Month
- 25 Directory Profile Submissions per Month
- 25 Classified Profile Submissions per Month
- 25 Blog Comments per Month
- 25 Forum Postings per Week (100 per Month)
- Content Creation
- WebHEAT provides content writing services as an integral part of many of our optimization packages. Your pre-approval of all posted content will insure that a quality campaign of well-written and approved content establishes your internet profile in a manner consistent with your corporate message.
- Reporting
- Each month, WebHEAT delivers a complete report of posting and keyword placement activities, which include the domain links, topics posted, username, and password for logging into the site. You will be able to spot check the work with our reporting tools to insure the quality and consistency of your campaigns. We also recommend and use Goggle Analytics tools if they are implemented in your website, and can help you install the tracking code if you do not currently use it.
- Site Selection
- At the outset of a campaign, WebHEAT performs research to identify worthy targets for your social marketing strategy. We insure that all potential sites meet minimum requirements before submitting our target list for your review. Once you approve the list we provide, we go to work posting. Our minimum requirements for posting to a site include:
- Page Rank – All web sites must have a minimum PR 2 on the Google Page Rank Scale
- Localization – All web sites must be in a language and country specified by the customer prior to posting.
- Allow Signature Links – All web sites and blogs must allow our post to insert a link pointing back to your site and allow the use of keyword titles in the anchor text.
- Does not use No Follow – Some site operators will allow comments but insert a robot no follow tag in the page where your comments or post are displayed. This prevents your post from being seen by the search engines. We do not post on pages that insert a no follow tag.
- Relevant Active Community – All posts are targeted for relevant active communities – context is important in selecting the communities in which we post and we work to insure on topic postings where applicable.
