On Page Search Engine Optimization

What is Search Engine Optimization?

• Search Engine Optimization (SEO) is the process of getting free traffic from search engines such as Google, Yahoo and Bing.
• SEO is composed of two parts: On Page and Off Page Optimization.
• On Page Optimization is the process of refining your website to increase your natural search results through adjusting written content, coding, and other features for consistency and adherence to target keywords.
• During the process of on page optimization WebHEAT not only responds to changes in the search engine algorithms, but also to changes in your competitors’ positions in the marketplace.  
• If your website is relatively static you may need to revisit on-page optimization a few times a year as the algorithms used by search engines are subject to change.
• However if your website is in a very competitive industry and your update content regularly you may need a customized solution. 

Actions:

What WebHEAT needs from you:

• WebHeat baseline account setup including an phone call, form, and basic e-commerce tracking

What WebHEAT brings to the table:

• Extensive keyword research derived from goals established in baseline assessment
• In-depth reporting including action items to be addressed on the site
• Mapping of keywords to individual web pages
• Targeting of two to three keywords per page
• Custom title and meta descriptions for each page
• Renaming of exiting pages where appropriate
• Image optimization
• Content optimization and duplication check
• Internal page linking
• W3c code validation
• Keyword guide for blog posting and content creation
• Custom monthly Google Analytics Report
• Monthly keyword ranking report with external rank tracking tools

Optional

• Content creation for additional web pages
• Content writing to update message and voice
• Blog setup and configuration

Timeframe:

WebHEAT’s On Page Optimization services have a typical timeframe 60 to 90 days depending on the number of website pages and amount of updating necessary per page. 

Bottom Line:

At the conclusion of WebHEAT’s On Page Search Engine Optimization process, your site will be compliant with current search engine optimization standards.  Code errors will be fixed, each page will be optimized for meta, titles, descriptions, internal links and appropriate keywords, and where possible (99% of the time) the URL structure will be search engine friendly.  The site will pass external audit and be deemed ready for aggressive Off Page Optimization, your next step in conquering your online market.