Off Page Search Engine Optimization
What is Search Engine Optimization?
- Search Engine Optimization (SEO) is the process of getting free traffic from search engines such as Google, Yahoo and Bing.
- SEO is composed of two parts: On Page and Off Page Optimization.
- Off Page Optimization typically focuses on backlinking; the practice of building a network of credible websites linking back to your website.
Where WebHEAT fits in:
- By analyzing your competition and target market, we will build a strategic Off Page campaign customized to your specific needs. These needs may include increasing exposure in the Local Maps area, organic SEO placement or a backlinking campaign.
- We can’t guarantee first page rankings, but our Google certified team is confident based on our experience and client successes that we can significantly improve your company’s online ranking and website prominence.
- Building a strong, sustainable Off Page presence takes time, technical knowledge, persistence and a big dose of web savvy experience. If your marketing goals do not have at least a six-month time horizon for results, we also offer pay-per-click (PPC) marketing services that will give you measurable results within a much shorter period of time.
What WebHEAT needs from you:
- WebHeat baseline account setup: including an introductory phone call, form, and basic e-commerce tracking
- On Page Optimization started
What WebHEAT brings to the table:
- Identify top three to five target keyword phrases
- Research and identify target number of backlinks
- Establish appropriate <anchor text> tags for backlinking
- Build <anchor layer> and backlink layer
- Social bookmarking
- Article syndication
- Video syndication
- PowerPoint slide syndication
- Press release syndication
- Generate premium directory submissions
- Custom monthly Google Analytics Report
- Monthly Keyword Ranking Report with external rank tracking tools
Timeframe:
WebHEAT’s Off Page Optimization services include a minimum timeframe of six months, with an initial backlinking campaign in progress within 14 days. We will evaluate the monthly traffic and keywords reports and adjust our strategies based on the numbers towards your company’s marketing objectives. Depending on the competitiveness of your industry, results will be seen in approximately two to four months.
Bottom Line:
Our Off Page Search Engine Optimization process will result in an increase in your organic search positioning and website traffic. We can’t have an exact timeframe for when, but we do know from years of experience that this does work – and it works well. Depending on a host of factors from the age of your domain to the competitiveness of your industry or region, results will vary. We do however guarantee that what we do will have a positive and measurable long-term impact on your rankings. This is not a “set and forget” process – we will be in constant communication, reacting to changes in the market and constantly refining your campaign to give you only the very best results.
