Search Engine Optimization

Search Engine Optimization provides the highest-long term return on investment of all the online marketing methods. Search engines have ranking algorithms that place the sites with the most relevant, and trustworthy information at the top of their results pages. The resulting increase in popularity is then measured and the typical outcome is an increase in the number and quality of visitors to a website.

The basic premise of this strategy is that the higher a website ranks in the results of a natural search, the greater the chances of it being visited by a user. Webheat Search Engine Optimization services help major search engines like Google, Yahoo!, and Bing understand what your website has to offer and makes it easier to match it to what people are searching for really want.

Why use SEO?  Searchers prefer natural search results 4X more than paid search. SEO generates natural (organic or algorithmic) search results, affording the website a valuable competitive advantage over paid searches.

• Credibility – Being listed in the organic results of a search engine gives your business a third party credibility that sets it apart from paid search results and advertising.
• Relevance – Organic search results tend to be more relevant to the searcher’s query, thus increasing the chance that your business’ link will be selected.
• Accessibility – No one wants to scroll through pages and pages of search results to find the right link. The higher up in the rankings you are, the more likely it is that the consumer will select your website.
• Lower cost than other marketing solutions. SEO provides an affordable marketing solution because, unlike other types of internet marketing (such as PPC or banner advertising), companies do not pay for each individual visitor.

Why choose Webheat for you Search Engine Optimization Services?

Our SEO services come in three distinct phases. During each phase, we send detailed reports to you showing each step taken.  No changes will be made without your go-ahead. This is your website and your business, we are committed to helping you make it the best it can be.

Planning and Analysis

Our Planning and Analysis Phase is our Step 1, our Setup Phase. During this phase, we will conduct research on your organization, your competitors and the most popular keywords being entered into search engines that are relevant to your business. We will also do a preliminary review of your website.

Services in our Planning and Analysis Phase include:

SEO Discovery

Keyword Analysis
Initial Placement Report
Keyword Profile
Competitive Analysis
Inbound Link Report
Content Suggestion
Website Design Elements

Website Optimization/Link Building

Our Step 2, Implementation Phase is implementing the items discovered in Step 1. During this phase, we take steps to optimize your website for the search engines through content optimization, manual submissions and web coding optimization. This is the most time intensive step of the process.

Services in our Website Optimization/Link Building Phase include:

Site Optimization

Content Optimization

Manual Search Engine Submission

Robot.txt Validation Link Exchange Setup

Google Webmaster Tools Setup

Yahoo Site Explorer Setup

Website Reporting and Analytics

Our Step 3, Reporting Phase shows data of results generated.  It’s during this final period that the magic happens. We setup analytics and reporting systems for you so that you can keep track of how many visitors are coming to your site and where you are in the organic listings of the search engines. Then you just sit back and watch your buyers come to you.

Services in our Website Reporting and Analytics Phase include:

Website Analytics Setup

Custom Analytics Reporting

Continual Website Optimization

Keyword Conversion Report