Pay Per Click Management

Webheat Philosophy:

• If you are paying for traffic you 100% have to be tracking phone calls, form fills and the full marketing funnel on ecommerce transactions. 
• FULL transparency and actual verified information on per click cost information, number of clicks, conversions and acquisition costs. We disclose every cost and we make sure that you pay Google and Bing directly and that you have full access to monitor your own account directly. 
• We don’t take your money and then tell you how many visitors you got – you pay Google, we actively manage the accounts.  
• Typically sending traffic to your home page is a waste of money; click traffic should be directed to a well-crafted Landing Page. 
• Excellent Ad Writing, Keyword Research and Ad Grouping will separate an average campaign from a top performing campaign.
• Did you even know that there is a bid cost that is based on your Quality Score? If not, stop paying way too much for clicks and fix the technical problems before you bid another penny. 
• PPC bid automation is the single most effective way to manage a campaign and adjust the ad spend.  When it comes to statistics and bid cost, don’t let the powerful computers at Google and Bing win – we use an algorithm and computers to update our account ever single day with actions that the system learned from previous clicks.  OPTIMIZE PPC and level the playing field. 

Requirements

• Baseline setup completed including phone call, form and e-commerce tracking
• Specific landing pages for your PPC traffic

Deliverables

• Custom keyword research for both primary and long tail keywords
• PPC bid estimates
• Very tight ad groups targeting ultra high quality scores
• Account optimized based on your goals including Cost per Acquisition, target click cost or conversions. 

Timeframe:

Ongoing monthly service with a minimum timeframe of 6 months, account setup includes keyword research, Google and Bing accounts and ad groups are created within 10 days. You fund your PPC account independently and you have full access to your account information directly from Google and Bing. Bid optimization can take up to a month to fully learn your campaign, but once it does you get automated reports and bid management that focuses like a laser on your goals. 

Bottom Line:

Companies that bill you directly and then pay Google or Bing to bring you traffic are consuming upwards of 40% of your budget in overhead expenses.  We bill separately for account management and access to the bid manager, you always get the lowest cost per click available and the transparency that depositing your money directly with Google assures.  We are not standing between you and your money or clicks, we just manage it better than you can yourself.  

We promise this because we leverage technology and bid automation to make micro adjustments to your account each and every day based off of the conversion data from phone calls and form fills.   When it comes to PPC bid management you get full transparency and the highest level off performance and accountability available.