Conversion Optimization
WebHEAT Philosophy:
- It is far more cost effective to increase your conversion rate to get new business than it ever will be to increase the number of website visitors to your site.
- This is because your Cost Per Gross Acquisition CPGA is no longer linear. When you convert more effectively you are likely able to increase your bottom line without increasing traffic.
- Once you understand what converts viewers into buyers you will be on the constant lookout for how to tweak your website just a “little bit more” to squeeze out the extra Return on Investment.
- Conversion Optimization is the fundamental building block of marketing your business successfully.
Requirements
- Baseline setup completed including phone call, form and e-commerce tracking
Deliverables
- Configuration of Google Website Optimizer
- Definition and management of variations
- A/B Split Tests
- Multivariate Testing
- Call to action copy writing
- Landing Page creation and optimization
- Copy planning
- User Testing
- Custom Monthly Google Analytics Report
Optional
- Advanced MVT Testing software
- External Landing Page Optimization
- Behavioral Retargeting
Timeframe:
Depending on the statistical significance and your goals this could be anywhere from a 2-4 month project
After each test evaluate the reporting and adjust the strategy to move towards the marketing objectives.
Bottom Line:
Web Conversion Optimization is the secret that no one tells you about. You really can have more sales, higher revenue, greater profits from the same traffic that you have right now. You don’t have to spend money right now to bring in more conversions – but we find that once a company starts conversion optimization they are more willing to spend money in marketing and driving more website traffic because of the increased profitability of each visitor makes additional traffic strategies smart decisions.
Conversion optimization at its heart is the process of discovering a variation of a page that has the highest likelihood of converting the most website visitors to take an action. The variation may be as significant as an entirely new look and feel (A/B testing) or the testing of specific elements like an image, a headline or a call to action (Multi-Variant Testing) process will be measure directly in the increase in organic search positioning for your keywords.
This is not a “set and forget” process, it is the most active process of constant and never ending improvement. You will be able to track your daily results by logging into the testing tools interface – we will be in constant communication, reviewing your analytics for goal conversions. Watching your phone call tracking
