Google Updates Local Search

October 19, 2010

Google has always focused on offering people the most relevant results. Location is one important factor they used for many years to customize the information that you find. For example, if you’re searching for great restaurants, reliable chiropractor, dentist or any other service business you probably want to find ones near you, so they use [...]

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9 Way To Market Professional Services Business

January 23, 2010

Individuals who are in a professional services industry are not known for the marketing acumen.  Lawyers, Doctors, Financial Advisors, Real Estate Agents, Mortgage Loan Officers, Bankers and Accountants are typically very skilled at their unique skill set, but not always fruitful in their attempts to market their business services.  Here is a list of 29 [...]

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List Building 101

January 20, 2010

In order to effectively market through building relationships, it helps to have a list to actually build that relationship.  Every marketing activity that a company does, should be focused on providing value as well as growing a list.  List Building can take place organically such as adding new clients to a monthly newsletter, but here [...]

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Product Launch

December 22, 2009

Utilizing the internet to leverage sales for any business is a good idea, but the marketing system to bring in sales or generate leads depending on the business model is absolutely crucial.  Recently, we were approached by a sales training company to help them with their internet marketing.  As we got a full understanding of [...]

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Conversion Optimization

September 14, 2009

Conversion Optimization is the fundamental concept upon which WebHeat was built upon, it drives our every action as we interact with clients.  There are a plethora of internet marketing strategies to drive additional traffic to a website including but not limited to: Search Engine Optimization, Search Marketing, Social Media, Email Marketing, Direct Mail and so [...]

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Social Media For Lawyers

September 13, 2009

I had the great pleasure last week to give a presentation covering social media to 22 lawyers on the Marketing Committee of Wertz McDade here in San Diego.  After I realized that these marketing lunches were catered with Chinese food, I was not quite sure if the fine lawyers at Wertz McDade were really there [...]

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