Does Google Behave Like Microsoft?

We are really involved with our AdWords clients, and our goal is to make them profitable and successful using online advertising. Part of our on-boarding process is to make sure that goal and conversions are setup and tracked appropriately in their analytics and AdWords accounts. Which means that form fills, contact us pages, e-commerce pages and phone calls [&hellip

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Google Offers Valuable New Way to Track Calls from Ads

Google has always been known as a leading major search engine that strives to help businesses advertise their products and services. Via Google’s AdWords, many businesses have found much success in carrying out effective marketing campaigns. And best of all, AdWords easily allows these businesses to track which ads are working and which ones aren’t, [&hellip

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Google Adwords Removing Ability to Specify Exact Match Types

On the list of news items that web advertisers absolutely need to know: no more exact matches on Google Ad Words. This isn’t going to “change everything” about web marketing, but it will demand a switch in tactics for many advertisers. Taking advantage of exact match in search engine optimization means that you command a [&hellip

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Testing Your AdWords Asssumptions

Advertising is a tricky field. Just when you think that you know which ads customers and prospects will respond to, they turn on a dime. If you assume that people will act in any specific manner, it is best to test your theory with real data. And then constantly revisit your initial assumptions. Before you [&hellip

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Lead Capture Forms Best Practices

A few years ago the easiest lead capture form best practices you’ll need some perspective on the way things used to be. You used to be able  to capture somebody’s contact information was by asking them to subscribe to your newsletter. Part of the motivation for to build a marketing subscriber bases is that no [&hellip

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Implied Usage: Why Odd Keyword Phrases should not be used

It is no secret that search engines evolve along with the technology that supports them. One of the more recent changes involves implied usage and the tool that Google employs is Hummingbird. The hummingbird algorithm focuses on several aspects of SEO and specifically on both organic search results and PPC ads. The quality of the [&hellip

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