If we use the analogy of fishing in a large pond, the picture of what you are trying to do becomes rather clear. If we think of a pond as your businesses target market then, each of the types of fish in that pond are your prospects. Each fish species is looking for something different, [&hellip
It is no secret that search engines evolve along with the technology that supports them. One of the more recent changes involves implied usage and the tool that Google employs is Hummingbird. The hummingbird algorithm focuses on several aspects of SEO and specifically on both organic search results and PPC ads. The quality of the [&hellip
